One of the great things a franchise can offer an entrepreneur is proof. Proof that the business idea CAN work. Proof that it has succeeded. Proof that if they work hard and follow the business plan laid out ahead of them, they can achieve success.
Franchises can offer reassurance that a business can, and will, succeed. Starting from scratch can be scary, and the fact that franchises have proven business plans is why many business owners decide to go the franchise route.
There are a lot of expensive franchises out there, particularly if you go the route of building a bricks and mortar business. What you may not know is that there are lots of top franchise opportunities that offer low cost franchise purchase!